Recently we have been confused by this post, which questioned the colour of this particular dress. This post appeared on 25th February and blowing up on the internet in ONLY 1 DAY !! It also has become a trend on Facebook, Instagram, Tweeter, Path and has taken youtube popular views
This post got a lot of comments from the community because it gives a sense of curiosity for them. Some people debated over this dress colour, some of them say it is a hoax, some of them tried to solve the reason why it can be seen as different colour.
The Internet went viral because if this picture and it just make some people frustrated seeing people fighting over their opinion.
Not just communities! Celebrities such as Kim Kardashian and Taylor Swift also gave their opinion on tweeter!!
The actual seller of this dress has received a great advantage because people continuously debating about what colour they see of this dress and reposting the picture on every social media they use. Due to the numerous people reposting this picture, the actual dress has obtained popularity among societies. In other words, more people become aware of this dress and eventually led to the rapid increase in the sale of the dress. This has proven that social media gives a powerful effect in marketing world and therefore it is an exceptional marketing tool.
“We sold out within the first 30 minutes of sale and have since restocked all colours and sizes”
SO, what colour do you think this dress is ??
@cynn93 
nice post! i always see blue black in all the photos which is weird because most friends that i have think otherwise.
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Thanks for your comment, Nadya :). I also cannot see the dress as white and gold.
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A nice summary of a current meme, Cindy, but … what is the relevance of #TheDress to digital marketers? Make sure you tie it back to digital marketing!
– Kyp.
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Thankyou for the feedback, Kyp :). I just edited my post and linked it to digital marketing.
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Still see the dress as blue and black wondering how others can see it as other colour 😕
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Definitely agree with you 🙂 i tried to increase the brightness of my phone but I still cannot see the gold and white side of the dress.
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This dress is just so popular now! I see it as white and gold, can’t see it as blue and black dress haha
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Its interesting how you can see the dress as white and gold. I have tried everything suggested on the internet to see it as white and gold but its still didn’t work 😦
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Still an interesting topic to discuss! Still, I see it in white and gold colors! I heard that people who see in black and blue colors are good with their right brain means good at arts. On the other hands, people who see it in white and gold colors are good with their left brain means good at memory. What an interesting fact right! 😀
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How interesting! I just know that there is a reason behind the different perspectives on the shirt. Im still amazed how people can see the dress as white and gold. Thank you for your information 🙂
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What an interesting topic to discuss.. i see this dress in white and gold colour.. i heard that people who see this dress in blue and black colour, they see it on enough brightness but people who see the dress in white and gold colour, they see it on low brightness so they only see the colour of shadow in this dress..
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Yes, play with the brightness they said if we want to see it in different perspective 🙂 Such a good trick from the seller, making confusion so people would have a discussion about the dress.
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That’s definitely blue and black. Salute to the seller who made the dress a hype to increase their sales ! Nice post Cindy
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