Digital marketing is not only promoting products/ brands but also a PERSON !!!
Do you know the famous Vietnamese make-up Guru on YouTube called MICHELLE PHAN ??
Check out her famous makeup tutorial on YouTube!
Yes, she is famous of her talent in doing make up tutorial. She was one of the successful YouTube adopters in sharing beauty tutorials. She has uploaded more than 300 videos on her YouTube channel and she currently has more than 7 million followers.
Collaboration of Lancome with Michelle Phan
She started uploading make up tutorials on Youtube and it brought up her popularity. As the number of subscribers rises, people start noticing her and share her videos on other social media, resulting more people to admit her make up skills and become a fan of her. She even offered a contract by one of the famous cosmetic company, “LANCOME”.
Now she has her own make up line
How amazing is that?? From an ordinary person can become popular around the world through YouTube. This did not just happen on Michelle Phan, It also experienced on Justin Bieber before he become a famous singer. And now, a lot of big companies recruit people from YouTube that has a lot of subscriber because they are already famous and it will make their brand even more well-known to the world. Furthermore, hiring a YouTube Star is much less expensive than going through a traditional agency. Award-winning producer and innovator, Seth Shapiro commented
If you are doing this stuff, you’re not buying 30 second spots, you can pretty much cut out a lot of that
Leave comments below to discuss more about this 🙂
@cynn93 