Roomie Test !

Recently, I found many of my friends took the Roomie Test which is an application on Facebook. This application was published by a real estate agent company. How do the roomie test work?

so basically, you just need to click on “take the roomie test” and they will choose the best roomate suited with you. This application choose your roomie based on your facebook friends, they analyse the mutual friends, the common things you have with your friends. After the roomie has been chosen, you will be provided an option to share it on your Facebook Timeline, so your friends will recognise it and will be able to take the roomie test as well. Below the results, you will see a caption

” If you’re moving in together, why not do it in Sweden? Fastighetsbyrån, Sweden’s largest real estate agency, can help you find your dream home.”

This application was launched by a real estate agent company called Fastighetsbyran. I think they have a good idea by using Facebook application to promote their service. They provide an attraction which is the roomie test so that people will be interested in entering their website.

By people sharing their result on their Facebook, more people will recognize the application, and it will raise the awareness of this particular real estate agent company. Not only that, this company also relate to this application perfectly, as some people who take the roomie test is likely to be someone who are looking for a roommate and also looking for a place to share with them.

What do you think of this real estate agent company’s idea ?? 🙂

Using Instagram for promotion

Instagram is used to be an application that commonly used to share photos among its users. But now, it is proven that Instagram has become an effective media to market a product/ brand.

Not only brand, Companies also promote an upcoming film as well. Companies believe that through Instagram, it will increase the awareness of their product as it has many users. Previously, Facebook and Twitter were mostly used as a platform to promote products, but now Instagram has taken their place since it currently has more than 200 million users. Can you imagine, how many users will recognize our posts just by a simple step (just upload it)? This has made Instagram become the world’s fastest social media platform compared to Facebook, Twitter and other social media platform

This is shown by these clothing company and a movie producer that promote their clothes and film through Instagram:

By using Instagram as a platform, companies expect larger audiences, increase their brand awareness which would lead increase their sales profit.

Why Instagram is preferable?

– Because it save costs (less expensive)

– Easy to use (only need to upload a picture/ video and write a caption)

– Convenient (as Instagram is on the phone, people can update their photos – whenever they want)

– Contain large number of users (could reach larger audience instantly)

Can you think of another benefit from promoting though Instagram ?? 🙂

Why social media is a powerful marketing tool?

There are millions of people access social media everyday. They check on their Facebook, Twitter, Youtube, and Instagram. Social media is firstly used to expand social network to make new friends, meet new people and interact with each other through online communication.

However, social media now has extended their function as a marketing tool to promote product/ brand/ a company. For some entrepreneurs, social media marketing is the “next big thing” to the marketing world. “According to social media examiner, “97% of marketers are currently participating in social media”

What are the advantages of social media?

1. Increased Brand Recognition

This is the main benefit of social media because it increases people awareness of the brand. Therefore, it makes new people easier to access and increase familiarity to the existing customers. For example, more people aware of Dubsmash application because the videos come up in every social media such as Facebook, Instagram, and YouTube.

2. Improved Brand Loyalty

Brands that are connected to social media will generate higher loyalty from their customers. An open social media will have a bigger chance to gain customer loyalty. For example, if you follow victoria secret’s account on Instagram and Facebook, you will likely to buy their product

3. Increase opportunities     

Social media is a platform to gain opportunity to gain new customers. As an example, If a company posted a product on their Instagram, and they have a large number of followers, they will have a greater opportunity to make their product recognizable by the current customers and the new customers.

4. Higher conversion rates

“ brands become more humanized by interacting in social media channels”. This is shown that people prefer doing business with other people compared to business.

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so, what else do you think will benefits company/brand by using social media marketing? 🙂

Reff:

http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

DUBSMASH

I’m pretty sure you have seen or heard about Dubsmash, They’re heaps of people using this application and post it in social media

To give you an idea about what Dubsmash is, check out this video:

Here’s how Dubsmash works- people recording videos of themselves lip-synching to various songs, and famous quotes from film or TV shows. It has been downloaded by 18 millions users in just ONE MONTH!!

How is this possible?

Because Dubsmash can bee downloaded for free with no marketing campaigns and no advertising

How they can be so popular?

The users do the marketing by uploading their creation thus more people become aware and more people downloaded the app.

Social media such as Instagram, Facebook, twitter, and Youtube are filled with Dubsmash video

Not only ordinary people, Celebrities also joined the trend by uploading their creations, check out their video:

There is a huge benefit in using Dubsmash for promoting a company’s or a brand since its easy, free, and fast.

Universal Pictures chose for partnering with Dubsmah application in their last instalment of Fast and Furious movie. Fast and Furious 7 put their famous footages in Dubsmash, this is done for their fans to make their own dubbed videos and share it to social media.

“The Dubsmash app was specifically selected because it allows users to download a pre-recorded audio clip and take a video selfie with the user dubbing the line,” said Brian Pettigrew, president ofTVGla, Los Angeles. “It was an ideal tool for the movie, Furious 7

Dubsmash competition

They even held a competition called “DUBSMASH CHALLENGE” which presented by Fast and Furious movie. And for those who participate in the challenge will get a chance to win a prize.

This application gives an idea to have fun with the movie yet it also keep the promotion going through the social media. This will attract the attention of people who are not aware or not interested in this movie before.

Do you think this application will be helpful to promote a brand/ company?? (:

reff:

http://www.mobilemarketer.com/cms/news/media/19998.html

Disney TSUM TSUM

Who doesn’t know a mobile game called Disney Tsum Tsum?

Yes, it is a Disney game that contains popular Disney characters such as Mickey, Baymax, Donalds, and others famous characters which attract many users to play. You can download it for FREE! So, what makes users not to download this game?

  

You can play it by chaining the same Disney characters to get a score in 60 second. Its sounds easy yet it is addictive!

This game is published by Line application in order to build awareness of Line application through a mobile game. By connecting to a Line account, the players can compete with their Line friends in order to get the highest score. Players also can send a gift to their friends through line and get a special offer from sharing through line such as free character. Thus, this will encourage players to download and create a new Line Account to obtain more deals.

“LINE is expanding its mobile platform by offering various integrated services and content such as LINE GAME, which is centred around its core focus on communication,”

Disney Tsum Tsum has been downloaded more than 14 million times which caused them to be the No. 1 free-app ranking on both iOS and Android in Japan. The idea of connecting mobile games to a mobile chatting application has increased the engagement of large number of people.

This marketing effect not only influence the number of Line users but also increase the demand in Disney Tsum Tsum merchandise.

“A Disney Store in Japan sold 1.6 million Tsum Tsum toys in the past 9 months”

What do you think about this marketing strategy? 🙂

References:

http://www.mobilemarketer.com/cms/news/gaming/18125.html

http://www.pocketgamer.biz/asia/news/59795/disney-sells-16-million-tsum-tsum-plushies/

SEARCH, ORDER, EAT!

Have you every felt so lazy to leave the house because of bad weather or too much assignment to do so you got no time to buy food outside?

EatNow provide a mobile application to provide convenience for their customers especially when the customers have no time in preparing their food.

EatNow is an Australian owned and has over 3,000+ restaurants listed for take away needs.

Just simply select your location, type of food that you prefer, choose the option to pick up/ delivery, and it will provide you with different types of restaurant with different types of food.

EatNow mobile application also shows you the ratings and distance of the food to make you easy to choose and predict how long the food will arrive.

When you choose a particular restaurant, you will be given a deal for each restaurant so customers can get the best price from the discounts.

For your first order, EatNow give you 10% off from your purchased order. This marketing strategy will encourage customers to sign up and buy from EatNow application instead of buying from the actual restaurant because customers are offered more deals from buying online.

“EatNow have quickly gained acclaim with their service and the app was voted Winner 2013 Oria Best App/Mobile Site at the Online Retail Industry Awards”

So, do you think this Mobile App will help you order food so much easier? (;

ONLINE SALES BOOST COMPANY’S PROFIT

Recently, I’ve been posting about the benefit of social media in marketing world. Today, I found another interesting topic that is about a benefit of using e-commerce.

First, why do people prefer buying online than buying in the actual store?

1. Convenience – Save time, no queues, flexibility of time, no pressure from salesperson
2. Better Prices – easier to get more deals/ offers because you buy the products directly from the manufacturer without middlemen involved.
3. Variety – Can buy different brand at one place, can buy products from retailers in other parts of the country, greater selection of colours & sizes
4. Fewer expenses – no transportation cost to get to the store
5. Avoid crowds

Indeed, technology is rapidly growing and more people now count on technology for doing their needs. This is why online sales had become a trend among communities. Indeed, online sales bring profit to companies particularly Myer and Debenhams.

Myer’s Full-Year Profit in 2014

Online sales were a big contributor for Myer’s profit in 2014, representing 70 per cent of the total profit. It was bigger than the sales in the actual store. Myer claimed that

“Despite the flat overall result online sales was an area of growth, and Myer said transactions doubled in this area over the past year. Website visits were up 74 per cent to more than 38 million visits in FY14, while sales via mobile and tablet devices continue to increase”

The second company that said that online sales bring more profit to their company is Debenhams. Michael Sharp, chief executive of Debenhams said that

“The first half of Debenhams’ financial year, its Online Business recorded a bigger earnings before interest, taxes, depreciation, and amortization margin than its shops, even when central costs were attributed to the digital division” 

Both cases proved the rapid growth of online shopping and online business has taken place in the retail industry. In conclusion, companies who only had stores should consider expanding their business to online business to increase their profit. Other than increase profit, companies need less cost to create online business rather than opening another store.

So, what are your thoughts about online business? 🙂

Famous from YouTube

Digital marketing is not only promoting products/ brands but also a PERSON !!!

Do you know the famous Vietnamese make-up Guru on YouTube called MICHELLE PHAN ??

Check out her famous makeup tutorial on YouTube!

Yes, she is famous of her talent in doing make up tutorial. She was one of the successful YouTube adopters in sharing beauty tutorials. She has uploaded more than 300 videos on her YouTube channel and she currently has more than 7 million followers.

Collaboration of Lancome with Michelle Phan

She started uploading make up tutorials on Youtube and it brought up her popularity. As the number of subscribers rises, people start noticing her and share her videos on other social media, resulting more people to admit her make up skills and become a fan of her. She even offered a contract by one of the famous cosmetic company, “LANCOME”.

Now she has her own make up line

How amazing is that?? From an ordinary person can become popular around the world through YouTube. This did not just happen on Michelle Phan, It also experienced on Justin Bieber before he become a famous singer. And now, a lot of big companies recruit people from YouTube that has a lot of subscriber because they are already famous and it will make their brand even more well-known to the world. Furthermore, hiring a YouTube Star is much less expensive than going through a traditional agency. Award-winning producer and innovator, Seth Shapiro commented

If you are doing this stuff, you’re not buying 30 second spots, you can pretty much cut out a lot of that

Leave comments below to discuss more about this 🙂

Introducing Samsung Gear VR

A week ago, I saw a video about the new innovation from Samsung on Facebook. This video caught my attention since many of my faceboook friends shared it and liked it.

The ad tells a story of how a distance could make a couple missed their precious moment together. So Samsung wants to help two people who were separated by distance to be able to share important moment together by the presence of the world’s first live virtual reality birth called Samsung Gear VR.

Check out this beautiful 3 minutes advertising by Samsung !! It will definitely move your heart.

This ad has attracted viewers because of its originality and creativity. This video also has its own hash tag called #lifeLIVE. Not only #lifeLIVE, Samsung also create another hash tag called #SharkDive which basically provides the experience of diving with sharks by using Samsung Gear VR

Samsung shows off the power of the Gear VR by taking people diving in the outback

As this ad has spread over Youtube and Facebook, Samsung Gear VR has already known by many people and received good response from society for its design, performance, features, and value.

This Samsung advertisement is one of the examples of Social Media marketing, which is a component of Internet marketing under Digital marketing.

You can see another example from my first blog in https://cynn93.wordpress.com/2015/03/14/what-color-is-this-dress/.

For the last couple of years, researchers has proven that social media is the one that is obtaining a lot of attention. Millions of people spend much of their time for checking their Facebook, Instagram, Youtube, Twitter and other social media program. This is a signal for digital marketers to make social media as a part of the digital marketing campaigns.

So what do you think about Samsung Gear VR advertisement? Give your opinion 🙂

WHAT COLOR IS THIS DRESS ??

Recently we have been confused by this post, which questioned the colour of this particular dress. This post appeared on 25^th February and blowing up on the internet in ONLY 1 DAY !! It also has become a trend on Facebook, Instagram, Tweeter, Path and has taken youtube popular views

This post got a lot of comments from the community because it gives a sense of curiosity for them. Some people debated over this dress colour, some of them say it is a hoax, some of them tried to solve the reason why it can be seen as different colour.

The Internet went viral because if this picture and it just make some people frustrated seeing people fighting over their opinion.

Not just communities! Celebrities such as Kim Kardashian and Taylor Swift also gave their opinion on tweeter!!

The actual seller of this dress has received a great advantage because people continuously debating about what colour they see of this dress and reposting the picture on every social media they use. Due to the numerous people reposting this picture, the actual dress has obtained popularity among societies. In other words, more people become aware of this dress and eventually led to the rapid increase in the sale of the dress. This has proven that social media gives a powerful effect in marketing world and therefore it is an exceptional marketing tool.

“We sold out within the first 30 minutes of sale and have since restocked all colours and sizes”

SO, what colour do you think this dress is ??