Roomie Test !

Recently, I found many of my friends took the Roomie Test which is an application on Facebook. This application was published by a real estate agent company. How do the roomie test work?

so basically, you just need to click on “take the roomie test” and they will choose the best roomate suited with you. This application choose your roomie based on your facebook friends, they analyse the mutual friends, the common things you have with your friends. After the roomie has been chosen, you will be provided an option to share it on your Facebook Timeline, so your friends will recognise it and will be able to take the roomie test as well. Below the results, you will see a caption

” If you’re moving in together, why not do it in Sweden? Fastighetsbyrån, Sweden’s largest real estate agency, can help you find your dream home.”

This application was launched by a real estate agent company called Fastighetsbyran. I think they have a good idea by using Facebook application to promote their service. They provide an attraction which is the roomie test so that people will be interested in entering their website.

By people sharing their result on their Facebook, more people will recognize the application, and it will raise the awareness of this particular real estate agent company. Not only that, this company also relate to this application perfectly, as some people who take the roomie test is likely to be someone who are looking for a roommate and also looking for a place to share with them.

What do you think of this real estate agent company’s idea ?? 🙂

Using Instagram for promotion

Instagram is used to be an application that commonly used to share photos among its users. But now, it is proven that Instagram has become an effective media to market a product/ brand.

Not only brand, Companies also promote an upcoming film as well. Companies believe that through Instagram, it will increase the awareness of their product as it has many users. Previously, Facebook and Twitter were mostly used as a platform to promote products, but now Instagram has taken their place since it currently has more than 200 million users. Can you imagine, how many users will recognize our posts just by a simple step (just upload it)? This has made Instagram become the world’s fastest social media platform compared to Facebook, Twitter and other social media platform

This is shown by these clothing company and a movie producer that promote their clothes and film through Instagram:

By using Instagram as a platform, companies expect larger audiences, increase their brand awareness which would lead increase their sales profit.

Why Instagram is preferable?

– Because it save costs (less expensive)

– Easy to use (only need to upload a picture/ video and write a caption)

– Convenient (as Instagram is on the phone, people can update their photos – whenever they want)

– Contain large number of users (could reach larger audience instantly)

Can you think of another benefit from promoting though Instagram ?? 🙂

Why social media is a powerful marketing tool?

There are millions of people access social media everyday. They check on their Facebook, Twitter, Youtube, and Instagram. Social media is firstly used to expand social network to make new friends, meet new people and interact with each other through online communication.

However, social media now has extended their function as a marketing tool to promote product/ brand/ a company. For some entrepreneurs, social media marketing is the “next big thing” to the marketing world. “According to social media examiner, “97% of marketers are currently participating in social media”

What are the advantages of social media?

1. Increased Brand Recognition

This is the main benefit of social media because it increases people awareness of the brand. Therefore, it makes new people easier to access and increase familiarity to the existing customers. For example, more people aware of Dubsmash application because the videos come up in every social media such as Facebook, Instagram, and YouTube.

2. Improved Brand Loyalty

Brands that are connected to social media will generate higher loyalty from their customers. An open social media will have a bigger chance to gain customer loyalty. For example, if you follow victoria secret’s account on Instagram and Facebook, you will likely to buy their product

3. Increase opportunities     

Social media is a platform to gain opportunity to gain new customers. As an example, If a company posted a product on their Instagram, and they have a large number of followers, they will have a greater opportunity to make their product recognizable by the current customers and the new customers.

4. Higher conversion rates

“ brands become more humanized by interacting in social media channels”. This is shown that people prefer doing business with other people compared to business.

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so, what else do you think will benefits company/brand by using social media marketing? 🙂

Reff:

http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

DUBSMASH

I’m pretty sure you have seen or heard about Dubsmash, They’re heaps of people using this application and post it in social media

To give you an idea about what Dubsmash is, check out this video:

Here’s how Dubsmash works- people recording videos of themselves lip-synching to various songs, and famous quotes from film or TV shows. It has been downloaded by 18 millions users in just ONE MONTH!!

How is this possible?

Because Dubsmash can bee downloaded for free with no marketing campaigns and no advertising

How they can be so popular?

The users do the marketing by uploading their creation thus more people become aware and more people downloaded the app.

Social media such as Instagram, Facebook, twitter, and Youtube are filled with Dubsmash video

Not only ordinary people, Celebrities also joined the trend by uploading their creations, check out their video:

There is a huge benefit in using Dubsmash for promoting a company’s or a brand since its easy, free, and fast.

Universal Pictures chose for partnering with Dubsmah application in their last instalment of Fast and Furious movie. Fast and Furious 7 put their famous footages in Dubsmash, this is done for their fans to make their own dubbed videos and share it to social media.

“The Dubsmash app was specifically selected because it allows users to download a pre-recorded audio clip and take a video selfie with the user dubbing the line,” said Brian Pettigrew, president ofTVGla, Los Angeles. “It was an ideal tool for the movie, Furious 7

Dubsmash competition

They even held a competition called “DUBSMASH CHALLENGE” which presented by Fast and Furious movie. And for those who participate in the challenge will get a chance to win a prize.

This application gives an idea to have fun with the movie yet it also keep the promotion going through the social media. This will attract the attention of people who are not aware or not interested in this movie before.

Do you think this application will be helpful to promote a brand/ company?? (:

reff:

http://www.mobilemarketer.com/cms/news/media/19998.html

Disney TSUM TSUM

Who doesn’t know a mobile game called Disney Tsum Tsum?

Yes, it is a Disney game that contains popular Disney characters such as Mickey, Baymax, Donalds, and others famous characters which attract many users to play. You can download it for FREE! So, what makes users not to download this game?

  

You can play it by chaining the same Disney characters to get a score in 60 second. Its sounds easy yet it is addictive!

This game is published by Line application in order to build awareness of Line application through a mobile game. By connecting to a Line account, the players can compete with their Line friends in order to get the highest score. Players also can send a gift to their friends through line and get a special offer from sharing through line such as free character. Thus, this will encourage players to download and create a new Line Account to obtain more deals.

“LINE is expanding its mobile platform by offering various integrated services and content such as LINE GAME, which is centred around its core focus on communication,”

Disney Tsum Tsum has been downloaded more than 14 million times which caused them to be the No. 1 free-app ranking on both iOS and Android in Japan. The idea of connecting mobile games to a mobile chatting application has increased the engagement of large number of people.

This marketing effect not only influence the number of Line users but also increase the demand in Disney Tsum Tsum merchandise.

“A Disney Store in Japan sold 1.6 million Tsum Tsum toys in the past 9 months”

What do you think about this marketing strategy? 🙂

References:

http://www.mobilemarketer.com/cms/news/gaming/18125.html

http://www.pocketgamer.biz/asia/news/59795/disney-sells-16-million-tsum-tsum-plushies/

SEARCH, ORDER, EAT!

Have you every felt so lazy to leave the house because of bad weather or too much assignment to do so you got no time to buy food outside?

EatNow provide a mobile application to provide convenience for their customers especially when the customers have no time in preparing their food.

EatNow is an Australian owned and has over 3,000+ restaurants listed for take away needs.

Just simply select your location, type of food that you prefer, choose the option to pick up/ delivery, and it will provide you with different types of restaurant with different types of food.

EatNow mobile application also shows you the ratings and distance of the food to make you easy to choose and predict how long the food will arrive.

When you choose a particular restaurant, you will be given a deal for each restaurant so customers can get the best price from the discounts.

For your first order, EatNow give you 10% off from your purchased order. This marketing strategy will encourage customers to sign up and buy from EatNow application instead of buying from the actual restaurant because customers are offered more deals from buying online.

“EatNow have quickly gained acclaim with their service and the app was voted Winner 2013 Oria Best App/Mobile Site at the Online Retail Industry Awards”

So, do you think this Mobile App will help you order food so much easier? (;