Why social media is a powerful marketing tool?

There are millions of people access social media everyday. They check on their Facebook, Twitter, Youtube, and Instagram. Social media is firstly used to expand social network to make new friends, meet new people and interact with each other through online communication.

However, social media now has extended their function as a marketing tool to promote product/ brand/ a company. For some entrepreneurs, social media marketing is the “next big thing” to the marketing world. “According to social media examiner, “97% of marketers are currently participating in social media”

What are the advantages of social media?

1. Increased Brand Recognition

This is the main benefit of social media because it increases people awareness of the brand. Therefore, it makes new people easier to access and increase familiarity to the existing customers. For example, more people aware of Dubsmash application because the videos come up in every social media such as Facebook, Instagram, and YouTube.

2. Improved Brand Loyalty

Brands that are connected to social media will generate higher loyalty from their customers. An open social media will have a bigger chance to gain customer loyalty. For example, if you follow victoria secret’s account on Instagram and Facebook, you will likely to buy their product

3. Increase opportunities     

Social media is a platform to gain opportunity to gain new customers. As an example, If a company posted a product on their Instagram, and they have a large number of followers, they will have a greater opportunity to make their product recognizable by the current customers and the new customers.

4. Higher conversion rates

“ brands become more humanized by interacting in social media channels”. This is shown that people prefer doing business with other people compared to business.

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so, what else do you think will benefits company/brand by using social media marketing? 🙂

Reff:

http://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/

DUBSMASH

I’m pretty sure you have seen or heard about Dubsmash, They’re heaps of people using this application and post it in social media

To give you an idea about what Dubsmash is, check out this video:

Here’s how Dubsmash works- people recording videos of themselves lip-synching to various songs, and famous quotes from film or TV shows. It has been downloaded by 18 millions users in just ONE MONTH!!

How is this possible?

Because Dubsmash can bee downloaded for free with no marketing campaigns and no advertising

How they can be so popular?

The users do the marketing by uploading their creation thus more people become aware and more people downloaded the app.

Social media such as Instagram, Facebook, twitter, and Youtube are filled with Dubsmash video

Not only ordinary people, Celebrities also joined the trend by uploading their creations, check out their video:

There is a huge benefit in using Dubsmash for promoting a company’s or a brand since its easy, free, and fast.

Universal Pictures chose for partnering with Dubsmah application in their last instalment of Fast and Furious movie. Fast and Furious 7 put their famous footages in Dubsmash, this is done for their fans to make their own dubbed videos and share it to social media.

“The Dubsmash app was specifically selected because it allows users to download a pre-recorded audio clip and take a video selfie with the user dubbing the line,” said Brian Pettigrew, president ofTVGla, Los Angeles. “It was an ideal tool for the movie, Furious 7

Dubsmash competition

They even held a competition called “DUBSMASH CHALLENGE” which presented by Fast and Furious movie. And for those who participate in the challenge will get a chance to win a prize.

This application gives an idea to have fun with the movie yet it also keep the promotion going through the social media. This will attract the attention of people who are not aware or not interested in this movie before.

Do you think this application will be helpful to promote a brand/ company?? (:

reff:

http://www.mobilemarketer.com/cms/news/media/19998.html

Introducing Samsung Gear VR

A week ago, I saw a video about the new innovation from Samsung on Facebook. This video caught my attention since many of my faceboook friends shared it and liked it.

The ad tells a story of how a distance could make a couple missed their precious moment together. So Samsung wants to help two people who were separated by distance to be able to share important moment together by the presence of the world’s first live virtual reality birth called Samsung Gear VR.

Check out this beautiful 3 minutes advertising by Samsung !! It will definitely move your heart.

This ad has attracted viewers because of its originality and creativity. This video also has its own hash tag called #lifeLIVE. Not only #lifeLIVE, Samsung also create another hash tag called #SharkDive which basically provides the experience of diving with sharks by using Samsung Gear VR

Samsung shows off the power of the Gear VR by taking people diving in the outback

As this ad has spread over Youtube and Facebook, Samsung Gear VR has already known by many people and received good response from society for its design, performance, features, and value.

This Samsung advertisement is one of the examples of Social Media marketing, which is a component of Internet marketing under Digital marketing.

You can see another example from my first blog in https://cynn93.wordpress.com/2015/03/14/what-color-is-this-dress/.

For the last couple of years, researchers has proven that social media is the one that is obtaining a lot of attention. Millions of people spend much of their time for checking their Facebook, Instagram, Youtube, Twitter and other social media program. This is a signal for digital marketers to make social media as a part of the digital marketing campaigns.

So what do you think about Samsung Gear VR advertisement? Give your opinion 🙂

WHAT COLOR IS THIS DRESS ??

Recently we have been confused by this post, which questioned the colour of this particular dress. This post appeared on 25^th February and blowing up on the internet in ONLY 1 DAY !! It also has become a trend on Facebook, Instagram, Tweeter, Path and has taken youtube popular views

This post got a lot of comments from the community because it gives a sense of curiosity for them. Some people debated over this dress colour, some of them say it is a hoax, some of them tried to solve the reason why it can be seen as different colour.

The Internet went viral because if this picture and it just make some people frustrated seeing people fighting over their opinion.

Not just communities! Celebrities such as Kim Kardashian and Taylor Swift also gave their opinion on tweeter!!

The actual seller of this dress has received a great advantage because people continuously debating about what colour they see of this dress and reposting the picture on every social media they use. Due to the numerous people reposting this picture, the actual dress has obtained popularity among societies. In other words, more people become aware of this dress and eventually led to the rapid increase in the sale of the dress. This has proven that social media gives a powerful effect in marketing world and therefore it is an exceptional marketing tool.

“We sold out within the first 30 minutes of sale and have since restocked all colours and sizes”

SO, what colour do you think this dress is ??