DUBSMASH

I’m pretty sure you have seen or heard about Dubsmash, They’re heaps of people using this application and post it in social media

To give you an idea about what Dubsmash is, check out this video:

Here’s how Dubsmash works- people recording videos of themselves lip-synching to various songs, and famous quotes from film or TV shows. It has been downloaded by 18 millions users in just ONE MONTH!!

How is this possible?

Because Dubsmash can bee downloaded for free with no marketing campaigns and no advertising

How they can be so popular?

The users do the marketing by uploading their creation thus more people become aware and more people downloaded the app.

Social media such as Instagram, Facebook, twitter, and Youtube are filled with Dubsmash video

Not only ordinary people, Celebrities also joined the trend by uploading their creations, check out their video:

There is a huge benefit in using Dubsmash for promoting a company’s or a brand since its easy, free, and fast.

Universal Pictures chose for partnering with Dubsmah application in their last instalment of Fast and Furious movie. Fast and Furious 7 put their famous footages in Dubsmash, this is done for their fans to make their own dubbed videos and share it to social media.

“The Dubsmash app was specifically selected because it allows users to download a pre-recorded audio clip and take a video selfie with the user dubbing the line,” said Brian Pettigrew, president ofTVGla, Los Angeles. “It was an ideal tool for the movie, Furious 7

Dubsmash competition

They even held a competition called “DUBSMASH CHALLENGE” which presented by Fast and Furious movie. And for those who participate in the challenge will get a chance to win a prize.

This application gives an idea to have fun with the movie yet it also keep the promotion going through the social media. This will attract the attention of people who are not aware or not interested in this movie before.

Do you think this application will be helpful to promote a brand/ company?? (:

reff:

http://www.mobilemarketer.com/cms/news/media/19998.html