Instagram is used to be an application that commonly used to share photos among its users. But now, it is proven that Instagram has become an effective media to market a product/ brand.
Not only brand, Companies also promote an upcoming film as well. Companies believe that through Instagram, it will increase the awareness of their product as it has many users. Previously, Facebook and Twitter were mostly used as a platform to promote products, but now Instagram has taken their place since it currently has more than 200 million users. Can you imagine, how many users will recognize our posts just by a simple step (just upload it)? This has made Instagram become the world’s fastest social media platform compared to Facebook, Twitter and other social media platform
This is shown by these clothing company and a movie producer that promote their clothes and film through Instagram:
By using Instagram as a platform, companies expect larger audiences, increase their brand awareness which would lead increase their sales profit.
Why Instagram is preferable?
– Because it save costs (less expensive)
– Easy to use (only need to upload a picture/ video and write a caption)
– Convenient (as Instagram is on the phone, people can update their photos – whenever they want)
– Contain large number of users (could reach larger audience instantly)
Can you think of another benefit from promoting though Instagram ?? 🙂
@cynn93 