Using Instagram for promotion

Instagram is used to be an application that commonly used to share photos among its users. But now, it is proven that Instagram has become an effective media to market a product/ brand.

Not only brand, Companies also promote an upcoming film as well. Companies believe that through Instagram, it will increase the awareness of their product as it has many users. Previously, Facebook and Twitter were mostly used as a platform to promote products, but now Instagram has taken their place since it currently has more than 200 million users. Can you imagine, how many users will recognize our posts just by a simple step (just upload it)? This has made Instagram become the world’s fastest social media platform compared to Facebook, Twitter and other social media platform

This is shown by these clothing company and a movie producer that promote their clothes and film through Instagram:

By using Instagram as a platform, companies expect larger audiences, increase their brand awareness which would lead increase their sales profit.

Why Instagram is preferable?

– Because it save costs (less expensive)

– Easy to use (only need to upload a picture/ video and write a caption)

– Convenient (as Instagram is on the phone, people can update their photos – whenever they want)

– Contain large number of users (could reach larger audience instantly)

Can you think of another benefit from promoting though Instagram ?? 🙂

SEARCH, ORDER, EAT!

Have you every felt so lazy to leave the house because of bad weather or too much assignment to do so you got no time to buy food outside?

EatNow provide a mobile application to provide convenience for their customers especially when the customers have no time in preparing their food.

EatNow is an Australian owned and has over 3,000+ restaurants listed for take away needs.

Just simply select your location, type of food that you prefer, choose the option to pick up/ delivery, and it will provide you with different types of restaurant with different types of food.

EatNow mobile application also shows you the ratings and distance of the food to make you easy to choose and predict how long the food will arrive.

When you choose a particular restaurant, you will be given a deal for each restaurant so customers can get the best price from the discounts.

For your first order, EatNow give you 10% off from your purchased order. This marketing strategy will encourage customers to sign up and buy from EatNow application instead of buying from the actual restaurant because customers are offered more deals from buying online.

“EatNow have quickly gained acclaim with their service and the app was voted Winner 2013 Oria Best App/Mobile Site at the Online Retail Industry Awards”

So, do you think this Mobile App will help you order food so much easier? (;